Sanrio is a Japanese company that designs, licenses and produce products focusing on cute characters. Founded in August 10 1960.
Sanrio is known to make the Sanrio RV series amiibo for Animal Crossing: New Leaf, They even include The worldwide famous Hello Kitty and My Melody, to appear in Super Mario Maker, And allow Hello Kitty, My Melody, Chococat and Badtz Maru Appear as Playable characters in Sonic Dash.
On July 19 2017, Sanrio did a limited time event with Pac-Man with Super cute mazes, The ghosts wearing Hello Kitty's signature red bow and specially designed tournaments celebrating Hello Kitty.
On May 19 and May 26 2018, Sanrio includes a splatfest in Splatoon 2.
The amiibos they made are Rilla, Marty, Chai, Toby, Chelsea and Etoile inspired by Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Little Twin Stars and Kerropi.